Julian Smida

Hey ๐Ÿ‘‹ I'm Julian,

Senior Product Designer

& UX Conference Speaker!

Over the years I have grown to embrace a more society-centric approach to design, advocating for solutions that serve business objectives without compromising ethics and inclusivity.

  • 8+ years of experience in Product Design, Strategy and Leadership

  • Co-founded 1 B2C startup (app reached #2 highest rank on the App Store)

  • Conference Speaker on UX, Conversational AI and Design Ethics (Meta, Adobe, Experience Summit, Festival of UX Design, Lean UX and more)

  • UX Certifications Instructor at BrainStation

  • Worked with global companies like Meta, Camelot, EE, Deloitte and Barclays

  • Fully designed the new โ€œPlayโ€ journeys of the National Lottery games: Lotto, EuroMillions, etc.

  • Worked with 11 startups ranging from IOT, Fintech, Chatbots, Dating and EdTech

  • Speaks 5 languages

The 13 case studies below are my own work, covering the full end-to-end UX process across desktop, mobile web and native apps.

Domains of Expertise

  • Internal Tooling (System Monitoring)

  • e-Commerce

  • Gambling

  • mHealth / Fitness

  • Online Dating

  • Wine (supply chain traceability through blockchain)

  • Fintech (trading, money remittance, personal finance)

  • Business essentials (energy, electricity, gas)

  • Chatbots / Conversational UI

UI / UX Design | Travel Industry | Double Diamond UX process | Search filters optimisation | Accessibility tweaking | Desktop & mWeb
Health - Apple
Increase the app's DAU Product Design | Health & Fitness | User Research | Wireframes | Visual Design | Native iOS App
Wangoยฎ - Dating Industry
Quantitative/Qualitative Research | User Experience | Visual Design | Prototyping | Testing | Team Management | Agile Scrum Methodology
Grand Cru
Product design | Blockchain | Wine industry | User research | Wireframes | Branding | Logo design | Storyboarding | Visual design
Increase sales - Instagram
Product design | Visual design | Fixing the AIDA marketing framework | Improve conversions | Increase sales |
Convert e-commerce website to chatbot
New revenue stream - Instagram
The following mock project was created in November 2017. 1 year later, Instagram announced a new feature: "Shop now".. I was more than 90% close in terms of the execution I came up with a year in advance. By understanding the market and the business, one can anticipate the direction both are heading towards and design avant-garde solutions which by the time implementation is completed will meet perfectly with the new customer demand and expectations.
make it cheaper
CRO (Conversion Rate Optimisation) | CX (Customer Experience) Improvement | Product Design | Strategic Design Thinking
New business oriented feature - Instagram
UCD & KPI focused Design | Visual design | Web App | Dashboard | Fintech
Persona creation | Storyboarding | Card sorting | Sketches | Wireframes | Prototyping | Calendar Widget | Event Management | Property selling industry
UX design planning & strategy | Work prioritization | Trading website | Fintech
Fix Conversion Rate - From the Box Office
Conversion rate optimization | Ticketing webpage redesign |